Chethana Integrated Development Society (Chethana), an NGO was established in 2007 to uplift marginalized communities thorugh 250 Self Help Groups (SHGs) across 96 villages in Alappuzha, Kollam and Pathanamthitta. With a range of projects, Chethana strives to elevate these communities economically, regardless of religion, caste or creed
Located in the heart of Kayamkulam, and in its radius of 20km there are 40 schools, 35 health centers and 26 government offices and many official offices. This allows chethana FM 90.8 to uplift marginalized groups, provide disaster updates and deliver valuable knowledge to diverse audiences. it will serve farmers, fishermen, children, unemployed youth, housewives and the general public, enriching the lives of these groups through focused content.